Marketing and lead-generation are one of the toughest jobs for self-defense schools. To make matters worse, many of these schools pay exorbitant affiliation fees to groups who do nothing to more than sending you a folder of stock photos. Individual schools are left to fend for themselves.Read More
Hardly a week goes by that we aren't contacted by someone interested in attending a women's-only seminar or class and are often taken aback by the fact that we don't offer them. Although we offer some explanation at the time, the issue probably warrants a more thorough and public explanation.
At best, women's self-defense seminars are a waste of everyone's time. At worst, the attendees leave worse off than the came in. So, let's go through the reasoning:Read More